made large bonus checks. Basically they where the only ones who could
afford to put them on.
The high cost of hosting conference calls has prevented most
distributors from using technology. It used to be (and in some cases still
is) that the person sponsoring the conference call would have to reserve a
certain number of lines and pay a per-minute per-line charge for each
caller, even if nobody showed up on the call. This could end up costing
the host anywhere from . . .
A few hundred dollars to
a few thousand dollars per call.
a few thousand dollars per call.
A new type of “bridge” has changed all that. The call sponsor can rent a
“bridge” by the hour or can lease one on a month-to-month basis or even
for an entire year. Callers simply pay for their own long-distance phone
call (which can be as little as $3 per half-hour with today’s low longdistance
rates).
Since these lines rent for as little as $10-$50 an hour for the sponsor,
it makes it possible to offer low-cost conference calls or even free
conference calls.
Odds are you or your upline already host conference calls for your
team -- both for training and sponsoring new distributors, and that’s
great.
Is there another way you can use this technology to create a ton of
qualified leads who want to buy your product or service and even join
your MLM business?
Yes! By hosting a tele-class.
A tele-class is nothing more than a conference call. Callers dial in to a
specific phone number at a specific time and are treated to a seminar on
the phone, all from the comfort of their office or home.
How can tele-classes create qualified prospects for you?
Easy.
“bridge” by the hour or can lease one on a month-to-month basis or even
for an entire year. Callers simply pay for their own long-distance phone
call (which can be as little as $3 per half-hour with today’s low longdistance
rates).
Since these lines rent for as little as $10-$50 an hour for the sponsor,
it makes it possible to offer low-cost conference calls or even free
conference calls.
Odds are you or your upline already host conference calls for your
team -- both for training and sponsoring new distributors, and that’s
great.
Is there another way you can use this technology to create a ton of
qualified leads who want to buy your product or service and even join
your MLM business?
Yes! By hosting a tele-class.
A tele-class is nothing more than a conference call. Callers dial in to a
specific phone number at a specific time and are treated to a seminar on
the phone, all from the comfort of their office or home.
How can tele-classes create qualified prospects for you?
Easy.
The cost is now low enough for you
to offer free tele-classes.
to offer free tele-classes.
Basically, your cost is only the price of the bridge, which can be as
little as $5-$25 per half-hour. For this price you get to spend 30 minutes
on the phone with your hottest prospects, showing them your stuff.
Look, after you spend thirty minutes with 20-30 or more people, they
will know you, like you and trust you a lot more than before the call (as
long as you know what you are talking about). And if they are viable
prospects for what you are offering, some of them will buy something
from you or even decide to join your MLM business -- not all, but enough
to make it all worthwhile.
Let me tell you a secret. Some of the most successful ads of all time
offer something for free. These ads don’t sell anything from the ad. And
these ads run successfully for years. Why? Because they…
little as $5-$25 per half-hour. For this price you get to spend 30 minutes
on the phone with your hottest prospects, showing them your stuff.
Look, after you spend thirty minutes with 20-30 or more people, they
will know you, like you and trust you a lot more than before the call (as
long as you know what you are talking about). And if they are viable
prospects for what you are offering, some of them will buy something
from you or even decide to join your MLM business -- not all, but enough
to make it all worthwhile.
Let me tell you a secret. Some of the most successful ads of all time
offer something for free. These ads don’t sell anything from the ad. And
these ads run successfully for years. Why? Because they…
First built a relationship with their readers
before asking them to buy something.
before asking them to buy something.
The tele-class is an excellent tool to use to do the same thing. Offer a
low-priced or free class to demonstrate your expertise and build a
relationship with interested prospects.
Let’s say you sell a weight loss product. You could give a free weekly
30-minute introductory tele-class titled:
low-priced or free class to demonstrate your expertise and build a
relationship with interested prospects.
Let’s say you sell a weight loss product. You could give a free weekly
30-minute introductory tele-class titled:
“Personal trainer reveals 7 easy steps on
how to lose 20 pounds in 4 weeks and
be the envy of all your co-workers”
how to lose 20 pounds in 4 weeks and
be the envy of all your co-workers”
Here is why you should be doing this.
Let’s say you offer a 30-day weight-loss program you call “Weigh Less
Now.” The basic kit sells for $27 for a single month supply.
During the 30-minute tele-class you could give the listeners a ton of
great and useful information, and insights, on ways to lose weight. They’ll
appreciate the info and in turn begin to know, like and trust you more.
During the call you can mention how your company’s product works
perfectly with the principles you covered. You might even have some
satisfied customers share a few testimonials. Then offer the listeners the
option to buy a 30-day supply or get a free sample just by calling you or
by visiting your website.
Or let’s say you sell water filters. You could offer a 30-minute class
called:
Let’s say you offer a 30-day weight-loss program you call “Weigh Less
Now.” The basic kit sells for $27 for a single month supply.
During the 30-minute tele-class you could give the listeners a ton of
great and useful information, and insights, on ways to lose weight. They’ll
appreciate the info and in turn begin to know, like and trust you more.
During the call you can mention how your company’s product works
perfectly with the principles you covered. You might even have some
satisfied customers share a few testimonials. Then offer the listeners the
option to buy a 30-day supply or get a free sample just by calling you or
by visiting your website.
Or let’s say you sell water filters. You could offer a 30-minute class
called:
“Don’t Let Your Children Drink Your Water.
Why And What You Can Do About It.”
Why And What You Can Do About It.”
Or maybe you offer a great line of cosmetic products. You could offer a
free 30-minute tele-class titled:
free 30-minute tele-class titled:
“Nine Low Cost Insider Secrets to
Looking Better Than A Movie Star.”
Looking Better Than A Movie Star.”
Or maybe you offer a great skin care line. You could offer a free 30-
minute tele-class called:
“How The Wrong Skin-Care Products
Can Make You Look 15 Years Older.”
Or maybe you offer a legal-service. Your tele-class could be called:
“Local Paramedic Reveals How You Can
Get Unlimited Access To Top Quality Attorneys
For Less Than A Cup Of Coffee Per Day!”
Or you can offer a free 30-minute tele-class called:
“Seven Easy Methods on
How to Get Rich Without Winning the Lottery.”
With this class you’ll attract and sort through prospects who are
looking for ways to get an extra paycheck mailed to them every month. In
other words, hot prospects!
Overcoming the, “Will I get my money’s worth?” objection is harder to
do in a sales letter but it’s a cinch in a tele-class.
So, do you see what an advantage it would be to others -- those who
are just on the “edge” to buy -- to experience a half-hour or even an hour
on the phone with you? Of course, spending an hour with each prospect
might get out of hand. But with a tele-class, it is very workable.
Do you see how that can improve your sales? Can you see how you
might be able to use the same concept in your business?
Here’s a sample ad that uses the concept of a free Tele-Class:
looking for ways to get an extra paycheck mailed to them every month. In
other words, hot prospects!
Overcoming the, “Will I get my money’s worth?” objection is harder to
do in a sales letter but it’s a cinch in a tele-class.
So, do you see what an advantage it would be to others -- those who
are just on the “edge” to buy -- to experience a half-hour or even an hour
on the phone with you? Of course, spending an hour with each prospect
might get out of hand. But with a tele-class, it is very workable.
Do you see how that can improve your sales? Can you see how you
might be able to use the same concept in your business?
Here’s a sample ad that uses the concept of a free Tele-Class:
Here’s what else you can do once
you have a conference call bridge . . .
you have a conference call bridge . . .
In case you don’t grasp the usefulness of this tele-class stuff, here are
some of the ways to use a teleconferencing bridge:
Group Coaching. Coach or consult 2-25
distributors or prospects with similar interests /
backgrounds / needs.
Tele-Classes. Teach 6-150 prospects/distributors
in one- or two-hour blocks of time.
Master Mind Groups. Meet with your leaders
weekly, regardless of where you or they live!
Tele-Courses. Like tele-classes, but lasting 2-12
weeks. Many prospects wonder, “Will I be able to
do this business?” -- you can answer that by
providing “on-going” tele-classes or offering an
eight-week “Tele-Course” that will teach your new
distributor everything they need to succeed in this
business. They get this all free just for joining.
Tele-Training. Conduct skills training sessions
with small groups.
Program Previews. Invite potential prospects or
customers to hear you speak about your product
or service.
Sales Motivation. Conduct a weekly sales
meeting/pep talk, all via the telephone.
Family Discussions or Reunions. Get together
each Sunday evening or whenever the family
wishes.
Emergency Discussions. Need to quickly speak
with several individuals? Have them call your
bridge.
Project Management. Manage projects via phone,
not just via fax or email. The telephone is more
personal.
12-Step Recovery Meetings. Talk about
anonymous!
Use a “grabber.”
What’s a grabber?
It’s something unique or different that will get your prospect’s
attention. For example, if you sell beachfront property, you could have a
small bag of sand stapled to your sales letter to grab your prospect’s
attention. And, the small bag of sand is a sample of what you are selling.
A bag of herbal tea could be a grabber that you attach to your sales
letter or business card if you sold that kind of product.
A pre-paid telephone card, a two-dollar bill, or anything different that
ties in with your product or opportunity could be a grabber. Don’t limit
your grabbers just to sales letters. Use them with business cards and
brochures. Just use your imagination.
Want some more ideas?
¨ Instead of giving a prospect a business card, why not write a $1
check to your prospect. Your personal check has your name,
address and telephone number and your prospect will be sure not to
throw the check away.
¨ Instead of just sending a letter, why not attach a new lottery ticket
to the letter? You can tell the prospect that if the lottery ticket is not
a winner, that the prospect can still win by taking advantage of your
opportunity. People get excited about lottery tickets.
¨ Instead of a corporate brochure, hand your prospect a snapshot of
your product or of you enjoying a vacation purchased with last
month’s bonus check. Live snapshots are hard for people to throw
away.
Get the idea?
Use a grabber to get your prospect’s attention. You can’t prospect
uninterested people.
Next Time topic How to position yourself with potential prospects while using the telephone
Resource From The Book Of(103 Ways & Places To Sponsor New Distributors)
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